Variations on this watch are still produced today.ĭespite successes with this technology, Oris took action against the Watch Statute. The collection takes its name from the watch’s oversized crown, employed as an aid to pilots who adjust their watches while wearing leather gloves. Oris introduced its signature pilot’s watch in 1938, the so-called Big Crown. By that time, the company produced almost every element of its watch and clock products in-house. In 1936, Oris opened its own dial factory in Biel/Bienne.
Following the death of Georges Christian a year earlier, Oscar Herzog, Christian's brother-in-law, took over as General Manager in 1928, a position he held for 43 years. Jacques-David LeCoultre was Antoine LeCoultre’s grandson and the man who merged with Edmond Jaeger to form Jaeger-LeCoultre in 1937. In 1927, company co-founder Georges Christian died and Jacques-David LeCoultre became President of the Board of Directors. The company began to fit bracelet buckles to its pocket watches, thereby transforming them into fully-fledged wristwatches. With the opening of the Ziefen factory and the electroplating plant in Herbetswil, Oris expanded its product range. To entice more watchmakers, it built houses and apartments for its staff, and it expanded so that by 1929 it had additional factories in Courgenay (1916), Herbetswil (1925) and Ziefen (1925).
By 1911, Oris had become the largest employer in Hölstein, with over 300 workers. Another factory followed in Como in 1908.
In 1906, the firm opened an assembly plant and second factory in the nearby town of Holderbank. In its founding year, Oris employed 67 people. They named their new watch company Oris after a nearby brook, and they began the industrial manufacture of pocket watches. They bought the recently closed Lohner & Co watch factory, and on Jthe two men entered into a contract with the local mayor. Oris was founded by Paul Cattin and Georges Christian in the Swiss town of Hölstein.
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